Writing & Editing

Project Overview

We redesigned an outdated publishing platform into a modern, reader-focused experience. The goal was to make navigation intuitive, enhance engagement, and present books and authors more effectively. The result is a sleek, responsive website that looks professional and performs seamlessly across all devices.

Challenges & Constraints

• The old site lacked structure and visual consistency.

• Users struggled to find author and book information easily.

• The platform wasn’t mobile-friendly, limiting accessibility.

• The redesign had to preserve all existing ISBN data and author listings.

Project Solution

• Research & Strategy: Analyzed audience behavior and publishing trends to guide the redesign.

• Responsive Design: Created a layout that adapts beautifully to mobile, tablet, and desktop.

• Improved Navigation: Simplified menus and added clear calls to action for authors and readers.

• Interactivity: Integrated animations and book previews for a dynamic experience.

• Content Enhancement: Streamlined copy to highlight key services, authors, and publishing options.

Outcome & Results

• 45% drop in bounce rates after launch.

• 70% growth in mobile engagement within two months.

• Positive user feedback on navigation and design.

• Significant increase in author sign-ups and publishing inquiries.